Scientific Certification Program
Upcycled By
Turn Waste into Value. A science-backed certification for producers who transform overlooked resources into exceptional, verified products.
Scroll
Turn Waste into Value. A science-backed certification for producers who transform overlooked resources into exceptional, verified products.
At Upcycled By, we redefine possibilities through sustainability. Whether you're buying certified products or producing them, we help you make an impact with exceptional quality and value.
Our core method — the Double Grip Analysis — was developed at Campus Grythyttan, Örebro University, through years of research into how professional tasters evaluate complex sensory experiences. It brings together two distinct cognitive approaches: the analytical (measurable, deductive) and the analogical (metaphorical, holistic).
Together, these two grips allow us to identify with precision which products hold upcycling potential — and how to realise it fully.
The Upcycled By certification rests on a triad of scientific methods that together guarantee both the quality and the environmental integrity of every certified product.
Double Grip Analysis — The Two Registers
The Upcycled By seal is a guarantee of three verified commitments — origin, method and environmental impact.
Each certified product carries a unique identifier traceable to its origin, analysis and certification date.
Three steps bring your product from potential to certified. Each stage builds on the previous, ensuring no aspect of quality or environmental value is overlooked.
The Double Grip Analysis is not a startup claim. It is the result of two decades of continuous empirical research — from the first dialogue seminars in 2003 to peer-reviewed applications in upcycling, crossmodal communication and robotic cultivation.
Key peer-reviewed publications directly underpinning the Upcycled By certification methodology.
Rewine The World® is an independent international research platform founded in 2021 by Anders Crichton-Fock (formerly Herdenstam) at Campus Grythyttan, Örebro University.
The group conducts research within wine rescue, sensory communication, sommellierie and culinary science & arts — developing novel methods for how complex food products can be better understood, communicated and preserved. Its work is driven by the questions: how do we identify the full value of what already exists, and how do we communicate it?
The consortium brings together researchers from experimental psychology, sensory science, food chemistry, metabolomics, culinary arts and consumer research. Methods include sensory and chemical analysis, cross-modal experiments, analogical inductive methods and creative design.
Rewine The World® is not affiliated with or managed by Upcycled By. It is an independent research group whose ongoing work in novel sensory methods contributes to the broader scientific field from which the Double Grip Analysis and related methodologies continue to develop.
Want to join the network? Reach out and let's explore what your waste can become.
Join the producers who are turning overlooked resources into certified, high-value products — and making a verifiable difference to the planet.